What is Content Marketing ?????

Content Marketing refers to the process of defining, educating, creating and distributing relevant and valuable content of the Physical Product or Commodity

  • Content marketing is one of the strategic marketing approaches focused on creating and distributing valuable, relevant, and consistent content to attract and retain the Consumers
  • It is also a process to attract, acquire and build customer loyalty by defining importance, Benefits, Advantages etc..of the respective Commodity among a clearly defined audience with the goal of generating profitable actions among consumers
  • Example – “”Tulasi”” (Scientific name-‘Ocimum tenuiflorum’) is well identified as Natural Medicated Plant which is belongs to ‘Lamiaceae’ Family  available across the world
  • But Product manufacturing companies they are using same “”Tulasi”” for preparing Green Tea Pouches/bags
  • Since years we are aware of ‘Tea’ and also ‘Tulasi’
  • How manufacturing companies making money besides by selling both (Tea & Tulasi)  ???????
  • Now they have implemented concept called as Content Marketing by combining both (Tea + Tulasi= Tulasi Tea=Green Tea with Tulasi Flavor)
  • People across the world they are regularly buying Green Tea with Tulasi Flavor, as already respective companies are regularly educating the consumers
  • Conclusion– Many of us may opt to purchase or buy once we have good idea about commodity or knowing benefits of commodity

 

 

Spread the love

About the author

Nagendra Prasad Krishnam

Mr. Nagendra Prasad, MBA, M.Phil., PhD, has vast experience and expertise in the field of Business Management, Learning & Development, Training, Classroom Training, Virtual Training, Research & Development, Academic Content, and Training Content at Various Organizations, Academic Institutions and Expertise in Research Data Analysis including Primary Data and Secondary Data

View all posts

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *