What is Content Marketing ?????

Content Marketing refers to the process of defining, educating, creating and distributing relevant and valuable content of the Physical Product or Commodity

• Content marketing is one of the strategic marketing approaches focused on creating and distributing valuable, relevant, and consistent content to attract and retain the Consumers

• It is also a process to attract, acquire and build customer loyalty by defining importance, Benefits, Advantages etc..of the respective Commodity among a clearly defined audience with the goal of generating profitable actions among consumers

• Example – “”Tulasi”” (Scientific name-‘Ocimum tenuiflorum’) is well identified as Natural Medicated Plant which is belongs to ‘Lamiaceae’ Family  available across the world
• But Product manufacturing companies they are using same “”Tulasi”” for preparing Green Tea Pouches/bags
• Since years we are aware of ‘Tea’ and also ‘Tulasi’
• How manufacturing companies making money besides by selling both (Tea & Tulasi)  ???????
• Now they have implemented concept called as Content Marketing by combining both (Tea + Tulasi= Tulasi Tea=Green Tea with Tulasi Flavor)
• People across the world they are regularly buying Green Tea with Tulasi Flavor, as already respective companies are regularly educating the consumers
• Conclusion– Many of us may opt to purchase or buy once we have good idea about commodity or knowing benefits of commodity